5 Ways Women Use Social Media to their Advantage

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  • March 25, 2014

Women in Social Media

This post will share our most recent presentation during Mozilla Philippines’ Social Media Series. The series focused on the theme Women in Social Media and, we are thankful for being invited as one of the speakers for this event.

Here are the slide decks from my presentation and below that, a summary of the discussion:

1. Successful Women use social media to build their personal brand.

How many of you had accounts on Friendster? How about LiveJournal? Back then, social media was mostly used to connect with personal friends and journal personal experiences.

Today’s social media is turning everyone into a public figure.

Any woman can use social media to develop her career by showcasing her experience, connections, and industry contributions beyond a one-page resume.

Lace LinkedIn Vanilla Digital Philippines

Use LinkedIn as your virtual CV

Smart head hunters will use social media to profile candidates for a job opening. I do this, we do this and not just for applicants but when we’re about to meet someone. So, what do you want to see when someone searches for you on Facebook, Twitter, LinkedIn?

Action Points:

1. Write down what makes you special and what you want to communicate to the world. This is what personal branding is all about.

I recommend doing this on a piece of paper during your quiet time. This is serious stuff, people always struggle when asked, how would you describe yourself? Is it all about your career, your interest? Make it holistic.

2. Are your social media profiles communicating your answer to #1? When you establish your online profiles, there’s an expectation that you’re going to keep it updated. An outdated profile will give the impression you’re not committed.


2. Use social media to share your story (and avoid airing dirty Laundry!)

If I ask you about the juiciest social media controversy happening on your newsfeed, chances are you have a story to tell. Stories connect people and gets them interested and engaged.

mommylace Vanilla Digital Philippines

Blogs are a great platform to share your stories

According to Dave Kerpen, author of  Likeable Social Media, storytelling is much more effective than going through data or any kind of sales pitch. This is why people love going to the movies and reading books.

Through social media, women have the power to amplify their story and tell it to those who matter. The best platform to share your stories are Facebook and blogs. Don’t forget, you have the power to choose intelligently what story you want to put out to the world. Stories shield you from over-promoting yourself online by involving other aspects of your life and the people in it.

Action Points:

1. Take advantage of Facebook lists to share only the right stories to the right people

2. Give birth to that blog you’ve been thinking about

3. Review your social media activities: do you have bad habits you need to break?


3. Great women use social media to listen

Social media is becoming a noisy place by the minute. Brands are pushing stories, people are telling stories, and taking opportunities to reply. What makes a woman stand out in the socialsphere is her ability to listen with the intention of understanding.

What LISTENING can do for you:

• Teach you something you didn’t know about and increase your expertise

• Improve the quality of your replies (because you understood what they’re saying and have also built up knowledge through listening too).

• Enhance your online reputation

• Create and nurture beneficial relationships

• People start LISTENING to you

Action Point:

1. Organize your social media feeds and trial social media listening tools


4. Women are using social media to build connections and get involved.

Relationship is the new currency. This is why marketers have coined the phrase “relationship marketing”. Today, women don’t need to get out of the door or out of their office to meet new people. With social media, you can do this 24/7.

Action Points:

1. Who do you want to meet? Why do you want to meet them? How will it help you?

I also like using social media to nurture and further relationships with different people I meet everyday. I don’t hesitate adding new acquaintance on Facebook.

2. Look people digitally in the eye
If you want to make connections, exert effort in knowing that person and calling them by their name. “A person’s name is to that person, the sweetest, most important sound in any language.” – Dale Carnegie

3. Create “Friend” advocates

These are people who will help amplify your messages and also, connect you with people that matter.


5. Social Media Gives women more opportunities

Social Media is a source of infinite opportunities; it’s just a matter of connecting with the right people and continuously building your audience and network. Check out this story from Jamie Anne Richardson and how she used social media to start a writing career.

How do you use social media to your advantage? Check out what the #WoMoz participants thought about this session and join the conversation:

Participant feedback FB Vanilla Digital Philippines

Lace Llanora

About Lace Llanora

co-founded Vanilla with Anthony after being responsible of Social Media for a leading British based online community for wholesalers and retailers. Drawing from over 10 years digital marketing experience Lace leads the day-to-day management of the company and oversees client servicing. Lace also holds a Bachelors Degree from De La Salle University.

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